{"id":101671,"date":"2026-03-15T15:45:43","date_gmt":"2026-03-15T15:45:43","guid":{"rendered":"https:\/\/forumturistic.com\/sessions\/atraccion-gestion-de-marketing-comercializacion-promocion-y-personalizacion-de-la-experiencia\/"},"modified":"2026-05-29T07:50:35","modified_gmt":"2026-05-29T07:50:35","slug":"atraccion-gestion-de-marketing-comercializacion-promocion-y-personalizacion-de-la-experiencia","status":"publish","type":"the7_team","link":"https:\/\/forumturistic.com\/es\/sessions\/atraccion-gestion-de-marketing-comercializacion-promocion-y-personalizacion-de-la-experiencia\/","title":{"rendered":"Atracci\u00f3: Comercialitzaci\u00f3, promoci\u00f3 i personalitzaci\u00f3 de l\u2019experi\u00e8ncia tur\u00edstica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"101671\" class=\"elementor elementor-101671 elementor-101227\" data-elementor-post-type=\"the7_team\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e25f8f e-flex e-con-boxed e-con e-parent\" data-id=\"3e25f8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee7ed59 e-con-full e-flex e-con e-child\" data-id=\"ee7ed59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28600d5 e-con-full e-flex e-con e-child\" data-id=\"28600d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eea765 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6eea765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56fc6e elementor-widget elementor-widget-heading\" data-id=\"b56fc6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">informaci\u00f3n de la sesi\u00f3n:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bf61b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a6bf61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7e53d elementor-widget elementor-widget-text-editor\" data-id=\"0b7e53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Participan:<\/strong><\/p><ul><li><strong>Elke Dens, <\/strong>Founder, <strong>Place Generation <\/strong> <\/li><li><p><strong>Pau Miras<\/strong>, consultor tecnol\u00f3gico, <strong>Libelium<\/strong><\/p><\/li><\/ul><p><strong>Xantal Llavina<\/strong> presentar\u00e0 les dues Flash Talks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e3293 e-flex e-con-boxed e-con e-parent\" data-id=\"99e3293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f800897 e-con-full e-flex e-con e-child\" data-id=\"f800897\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b1ea935 e-con-full e-flex e-con e-child\" data-id=\"b1ea935\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d86e328 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d86e328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8055f24 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8055f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14b29d elementor-widget elementor-widget-image\" data-id=\"f14b29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.eurecat.org\/\/PDF\/Forumturistic2026\/Elke-Dens.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cd018 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68cd018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f40467 icon-vertical-align-center elementor-widget__width-auto content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"3f40467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a class=\"the7-box-wrapper the7-elementor-widget box-hover the7_icon_box_widget-3f40467\" href=\"https:\/\/www.linkedin.com\/in\/elkedens\/\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-div\">\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tElke Dens\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abff1cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abff1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163ee85 icon-vertical-align-center elementor-widget__width-auto content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"163ee85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a class=\"the7-box-wrapper the7-elementor-widget box-hover the7_icon_box_widget-163ee85\" href=\"https:\/\/www.placegeneration.com\/\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-div\">\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-link\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M326.612 185.391c59.747 59.809 58.927 155.698.36 214.59-.11.12-.24.25-.36.37l-67.2 67.2c-59.27 59.27-155.699 59.262-214.96 0-59.27-59.26-59.27-155.7 0-214.96l37.106-37.106c9.84-9.84 26.786-3.3 27.294 10.606.648 17.722 3.826 35.527 9.69 52.721 1.986 5.822.567 12.262-3.783 16.612l-13.087 13.087c-28.026 28.026-28.905 73.66-1.155 101.96 28.024 28.579 74.086 28.749 102.325.51l67.2-67.19c28.191-28.191 28.073-73.757 0-101.83-3.701-3.694-7.429-6.564-10.341-8.569a16.037 16.037 0 0 1-6.947-12.606c-.396-10.567 3.348-21.456 11.698-29.806l21.054-21.055c5.521-5.521 14.182-6.199 20.584-1.731a152.482 152.482 0 0 1 20.522 17.197zM467.547 44.449c-59.261-59.262-155.69-59.27-214.96 0l-67.2 67.2c-.12.12-.25.25-.36.37-58.566 58.892-59.387 154.781.36 214.59a152.454 152.454 0 0 0 20.521 17.196c6.402 4.468 15.064 3.789 20.584-1.731l21.054-21.055c8.35-8.35 12.094-19.239 11.698-29.806a16.037 16.037 0 0 0-6.947-12.606c-2.912-2.005-6.64-4.875-10.341-8.569-28.073-28.073-28.191-73.639 0-101.83l67.2-67.19c28.239-28.239 74.3-28.069 102.325.51 27.75 28.3 26.872 73.934-1.155 101.96l-13.087 13.087c-4.35 4.35-5.769 10.79-3.783 16.612 5.864 17.194 9.042 34.999 9.69 52.721.509 13.906 17.454 20.446 27.294 10.606l37.106-37.106c59.271-59.259 59.271-155.699.001-214.959z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPlace generation\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73ae44 e-con-full e-flex e-con e-child\" data-id=\"f73ae44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddb359 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0ddb359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e653b0e elementor-widget elementor-widget-text-editor\" data-id=\"e653b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>ELKE DENS<\/strong>, Founder, <strong>Place Generation<\/strong><\/h4><p>Elke Dens founded Place Generation in 2023 to help places transition to a resilient future: from new governance model in Hawaii, a bioregional strategy in North America, to coaching entrepreneurs in Helsinki and supporting the city marketing of Torino. Previously VP Marketing at VisitFlanders for 10 years, she helped develop the regenerative \u201cTravel to Tomorrow\u201d vision and chaired the European Travel Commission\u2019s Marketing Group (2016\u20132020). She then spent three years at The Travel Foundation, developing global sustainable programs. She writes and lectures \u2018tourism in transition\u2019 and will never stop challenging marketers to create real value and lead systemic change.   <\/p><h4><strong><span style=\"color: #3463d4;\">Flash Talk I<\/span>:<\/strong> From Promotion to Place Regeneration: Rebuilding the strong connection between Culture and Place<\/h4><p>Most destination marketing still swims in a \u201csea of sameness\u201d: bucket\u2011list questions, interchangeable campaigns and copy\u2011paste Instagram feeds that slowly erode place identity and resilience, so why should anyone care? In this 10\u2011minute sprint, Elke dens shows how a regenerative, place\u2011first mindset can radically change how we commercialize, promote and personalize cultural tourism experiences. Expect uncomfortable questions, fresh cases and food for thought.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b60eef e-flex e-con-boxed e-con e-parent\" data-id=\"8b60eef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afdb615 e-con-full e-flex e-con e-child\" data-id=\"afdb615\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a8dc60f e-con-full e-flex e-con e-child\" data-id=\"a8dc60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bae4a4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4bae4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0593c elementor-widget elementor-widget-image\" data-id=\"cf0593c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.eurecat.org\/\/PDF\/Forumturistic2026\/Pau-Miras.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ccceb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b4ccceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25b567 icon-vertical-align-center elementor-widget__width-auto content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"f25b567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a class=\"the7-box-wrapper the7-elementor-widget box-hover the7_icon_box_widget-f25b567\" href=\"https:\/\/www.linkedin.com\/in\/paumirasmartinez\/\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-div\">\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPau Miras\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009e1ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"009e1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cddac4 icon-vertical-align-center elementor-widget__width-auto content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"2cddac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a class=\"the7-box-wrapper the7-elementor-widget box-hover the7_icon_box_widget-2cddac4\" href=\"https:\/\/www.linkedin.com\/company\/libelium\/\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-div\">\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLibelium\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4484603 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4484603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd79eab e-con-full e-flex e-con e-child\" data-id=\"dd79eab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c8e93 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"29c8e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ec583 elementor-widget elementor-widget-text-editor\" data-id=\"e6ec583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>PAU MIRAS, consultor tecnol\u00f3gico, Libelium<\/h4>\n<p><b data-olk-copy-source=\"MessageBody\">Gobernar con datos es posible y necesario. <\/b>Pau Miras,&nbsp;<i>Consultor Tecnol\u00f3gico<\/i>&nbsp;a&nbsp;Libelium impulsa soluciones avanzadas para ciudades y destinos tur\u00edsticos inteligentes, con un enfoque especial en la creaci\u00f3n de espacios de datos y gemelos digitales medioambientales.<br\/>Ingeniero de energ\u00eda y sostenibilidad con experiencia en la digitalizaci\u00f3n de sectores complejos desde 2019 \u2014desde la intralog\u00edstica hasta la gesti\u00f3n del oc\u00e9ano\u2014, Pau colabora con administraciones y socios tecnol\u00f3gicos para\u2026&nbsp;anticipar escenarios y medir impactos.<br\/>Su visi\u00f3n se centra en la datocracia: un modelo de gobernanza disruptivo que utiliza el IoT, la Inteligencia Artificial y el an\u00e1lisis de datos masivos para tomar decisiones p\u00fablicas.&nbsp;objetivas, transparentes y eficientes. En un entorno tur\u00edstico cada vez m\u00e1s exigente, Pau defiende el uso de informaci\u00f3n verificable y compartida no s\u00f3lo para optimizar la gesti\u00f3n pol\u00edtica, sino para &nbsp;empoderar al ciudadano y al visitante, garantizando un equilibrio real entre el desarrollo econ\u00f3mico, la calidad de vida y la sostenibilidad del destino.<\/p>\n<h4><strong><span style=\"color: #3463d4;\">Flash Talk II<\/span>: Cuando las piedras hablan: Datocracia y Sostenibilidad en Destinaciones Patrimoniales<\/strong><\/h4>\n<p>Si la Sagrada Familia pudiese hablar, \u00bfQu\u00e9 nos dir\u00eda sobre su salud? En la era de la Datocracia, gobernar un destino no es una cuesti\u00f3n de intuici\u00f3n, sino de evidencia. La datocracia es el puente entre el crecimiento econ\u00f3mico y la sostenibilidad de la destinaci\u00f3n.<strong><br><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Horario: d&#8217;11:30 a 12:00 h<br \/>Esta sesi\u00f3n ofrece una reflexi\u00f3n inspiradora sobre c\u00f3mo repensar el marketing tur\u00edstico y la gesti\u00f3n de destinos desde un enfoque m\u00e1s aut\u00e9ntico y estrat\u00e9gico. A partir de las aportaciones de los ponentes, se cuestionan los modelos de promoci\u00f3n homog\u00e9neos y se reivindica un enfoque que sit\u00fae la identidad cultural y el lugar en el centro. Paralelamente, se explora el papel de los datos y la tecnolog\u00eda como herramientas clave para avanzar hacia destinos inteligentes, mejor informados, m\u00e1s eficientes y preparados para afrontar los retos del futuro.  <\/p>\n","protected":false},"featured_media":101241,"template":"","meta":[],"the7_team_categories":[296],"class_list":["post-101671","the7_team","type-the7_team","status-publish","has-post-thumbnail","hentry","the7_team_categories-ponentes-2026"],"_links":{"self":[{"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/the7_team\/101671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/the7_team"}],"about":[{"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/types\/the7_team"}],"version-history":[{"count":1,"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/the7_team\/101671\/revisions"}],"predecessor-version":[{"id":102523,"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/the7_team\/101671\/revisions\/102523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/media\/101241"}],"wp:attachment":[{"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/media?parent=101671"}],"wp:term":[{"taxonomy":"the7_team_categories","embeddable":true,"href":"https:\/\/forumturistic.com\/es\/wp-json\/wp\/v2\/the7_team_categories?post=101671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}